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​New Explore the Bruce Rewards app launched to boost tourism in Bruce County

February 12, 2024

The Bruce County economic development department has launched a new mobile tourism marketing application (app), Explore the Bruce Rewards, which features destinations within the county that focuses on culinary tourism, hiking trails, prominent landmarks and other attractions.

Exploring new places has never been more rewarding in Bruce County — in more ways than one. Not only is the app a convenient tool for people wanting to explore the county, but it also incentivizes the experience. The more destinations visited, the more points earned. And the more points earned, the more rewards. It's that simple.

“If you’re looking to explore Bruce County but don’t know where to start, download Explore the Bruce Rewards,” says Jeffrey Loney, manager of economic development. “We’ve highlighted places for you to eat, shop, see and do, and curated lighthouse, hiking and additional tours to help plan your next Bruce County adventure.”

By using Explore the Bruce Rewards to promote the county as a tourism destination and increase awareness and visitation to key areas and attractions, Bruce County is working to:
 
  • Increase the number of visitors to Bruce County 
  • Lengthen the stays and increase money spent by visitors
  • Disperse visitors to less-trafficked areas of Bruce County 
  • Encourage staying and spending during spring, fall and winter seasons 
  • Promote local tourism businesses and operators

The county’s economic development team worked with Driftscape to create Explore the Bruce Rewards. Additional support came from local tourism operators, businesses and municipalities.

Get Explore the Bruce Rewards now and enjoy every moment exploring beautiful Bruce County. What are you waiting for?!

You can learn more about Explore the Bruce Rewards here.

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